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Women tourists go off the beaten track

Mini Joseph Tejaswi, TNN Jan 25, 2010, 06.06am IST
Bangalore

BANGALORE: A bullockcart ride, a hand on the potter's wheel, ploughing a paddy field, learning the recipe of an ethnic pickle.

Shattering stereotypes, these are a few things that women tourists prefer to experience these days... experience local people, local culture and have a wonderful time while doing it. They don't much care for the "must-see" listed in the itinerary. Tour operators say, men, by and large, are satisfied with travel packages. Designing destinations for women is a tough proposition as their needs are getting extremely unique, says Mathew Joseph, director, Le Green Hotels & Resorts.

Women want to explore a variety of simple but different things, they want to experience the rustic environ, says Prema Lakshmi, director, Femmes en Voyage, a travel operator exclusively for women. The company recently took 20 women on a ranch holiday in Biccaud, a village on the outskirts of Belur. "The itinerary included a 10 km-bullockcart ride, passing many villages, drinking local lassi. We wanted to see the village life, men, women and children and their animals out there," says Nivedita Bhasker, a tourist.